Veritas X Consulting connects customer research, marketing audits and AI training into one traceable evidence chain — from raw customer data to a strategy your board can defend, executed by a team that's permanently more capable.
Engage one practice on its own — or run the chain end-to-end: research → audit → strategy → enablement.
Ten research disciplines — from brand tracking and NPS to conjoint analysis and mystery shopping — delivered traditionally, AI-enhanced, or hybrid, with live dashboards instead of static reports.
Know your customerA full-funnel, evidence-based review of your brand, channels, spend and data — turned into a defensible strategy with every finding tied to a stop, start, fix or scale action.
Fix what's not workingFrom a one-day team masterclass to a 20-module executive programme — plus the policies, prompt libraries and workflows that make the capability stick long after the workshop.
Equip your teamOur differentiator: every stage builds on the one before — a single, traceable line from raw data to capable team. No guesswork dressed up as strategy.
AI-powered surveys, virtual focus groups, conversational AI interviews and social listening — real customer evidence, fast.
Marketing effectiveness review, brand health assessment, competitor benchmarking and journey mapping — what the evidence says is working.
Data-backed priorities, budget reallocation with proof, campaign and channel plans, market-entry and growth roadmaps.
AI training programmes, playbooks, prompt libraries and dashboards — so your team runs the system without us.
Every discipline is offered traditionally, AI-enhanced, or hybrid — you choose the rigour-speed balance for each decision.
Surveys that measure what customers do and feel.
Quantifies what actually drives purchase decisions.
Loyalty measured continuously, benchmarked wave on wave.
Awareness and perception, tracked year on year.
Human- and AI-moderated depth, at any scale.
How big, which segments, and where to play.
Where customers drop off — and why.
The inside voice that predicts the outside one.
Outlet-level experience, measured in person.
Test before you build or launch.
Most marketing leaders privately admit part of their budget isn't delivering. The audit finds the waste, proves it, and reallocates it — often funding itself from the first finding.
Practical, hands-on programmes where every module lands on your real business — participants leave with work already done, not just notes.
Working foundations for everyone: the tools that matter, prompting fundamentals, everyday business and marketing use, safety rules, and a 30-day adoption plan with two daily AI habits.
Deep capability: how large language models actually work, professional-grade prompt engineering, AI for research, strategy, data analysis and decision-making, AI agents and workflow building, governance and risk — culminating in a 12-month implementation roadmap for your organisation.
Function- and industry-specific deep-dives (executives & boards, finance, legal, CX, sales and more), a tailored one-page AI usage policy, shared prompt libraries, workflow SOPs, and reinforcement sessions that turn a training day into lasting capability.
We connect evidence to strategy to capability — one accountable partner, senior attention always, running the same AI stack we teach.
Work With Us| Model | Shape | Typical fit |
|---|---|---|
| Project | Fixed scope, fixed fee — one study, one audit, one programme | First engagements; specific decisions |
| Continuous programme | Quarterly research waves + live dashboard + annual deep-dive | Brand health and NPS tracking |
| Retainer | Ongoing insight, audit refreshes and advisory on call | Growing marketing teams |
| Training rollout | Foundations for all + advanced cohorts + embedding support | Organisation-wide AI capability |
Tell us what you're trying to figure out — a customer question, a budget that feels wrong, or a team that needs AI capability — and we'll suggest the right starting point. No obligation, senior attention from the first call.
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