Evidence-Led Marketing Consultancy

Know your customer. Fix what's not working. Equip your team.

Veritas X Consulting connects customer research, marketing audits and AI training into one traceable evidence chain — from raw customer data to a strategy your board can defend, executed by a team that's permanently more capable.

Customer Research & Insights Marketing Audits & Strategy AI Training & Enablement
What We Offer

Three practices. One evidence chain.

Engage one practice on its own — or run the chain end-to-end: research → audit → strategy → enablement.

Customer Research & Insights

Ten research disciplines — from brand tracking and NPS to conjoint analysis and mystery shopping — delivered traditionally, AI-enhanced, or hybrid, with live dashboards instead of static reports.

Know your customer

Marketing Audits & Strategy

A full-funnel, evidence-based review of your brand, channels, spend and data — turned into a defensible strategy with every finding tied to a stop, start, fix or scale action.

Fix what's not working

AI Training & Enablement

From a one-day team masterclass to a 20-module executive programme — plus the policies, prompt libraries and workflows that make the capability stick long after the workshop.

Equip your team
How We Work

The Veritas X evidence chain

Our differentiator: every stage builds on the one before — a single, traceable line from raw data to capable team. No guesswork dressed up as strategy.

Research

AI-powered surveys, virtual focus groups, conversational AI interviews and social listening — real customer evidence, fast.

Audit

Marketing effectiveness review, brand health assessment, competitor benchmarking and journey mapping — what the evidence says is working.

Strategy

Data-backed priorities, budget reallocation with proof, campaign and channel plans, market-entry and growth roadmaps.

Enablement

AI training programmes, playbooks, prompt libraries and dashboards — so your team runs the system without us.

Practice 01 · Customer Research & Insights

Ten proven research disciplines, AI-accelerated

Every discipline is offered traditionally, AI-enhanced, or hybrid — you choose the rigour-speed balance for each decision.

Customer satisfaction & behaviour

Surveys that measure what customers do and feel.

Choice-based conjoint (CBC)

Quantifies what actually drives purchase decisions.

NPS tracking

Loyalty measured continuously, benchmarked wave on wave.

Brand health & tracking

Awareness and perception, tracked year on year.

Focus groups & qualitative interviews

Human- and AI-moderated depth, at any scale.

Market sizing & segmentation

How big, which segments, and where to play.

Journey & touchpoint mapping

Where customers drop off — and why.

Employee satisfaction

The inside voice that predicts the outside one.

Mystery shopping

Outlet-level experience, measured in person.

Concept & product testing

Test before you build or launch.

Data collection where your customers actually are

  • WhatsApp surveys — no app, no email, exceptional response rates. Ideal for post-purchase NPS and experience pulses.
  • QR at point of sale — scan at the till, survey opens instantly. In-store, in the moment.
  • Web surveys — complex formats like conjoint trade-offs and video stimuli for deeper studies.
  • Multilingual fieldwork — AI transcription with human back-translation for full local-language coverage.

Going deeper, at scale

  • Virtual focus groups — AI-moderated groups of up to 1,000 participants with real-time theme clustering.
  • Conversational AI interviews — adaptive in-depth interviews: 50 in the time a human team runs 5.
  • Social listening — continuous monitoring of brand and competitor conversation: honest, unprompted customer language.
  • Live dashboards — Power BI–native tracking, filterable by brand, outlet, region and segment. Leadership never waits for the next report.
Practice 02 · Marketing Audits & Strategy

A structured check-up for every marketing rand

Most marketing leaders privately admit part of their budget isn't delivering. The audit finds the waste, proves it, and reallocates it — often funding itself from the first finding.

What we audit — full funnel, not one channel

  • Brand — identity, consistency, positioning and share of voice, benchmarked against competitors.
  • Digital presence — website, SEO, social channels and listings: health, findability, conversion readiness.
  • Content & creative — quality, cadence, voice consistency and performance, organic and paid.
  • Paid media & spend — which spend drives real, incremental results, and which quietly burns budget.
  • Customer data & CRM — first-party data, segmentation, lifecycle programmes and measurement.
  • Martech & tracking — pixels, analytics and attribution: can you actually prove what works?

Three moments an audit pays for itself

  • When spend feels wrong — find the waste, prove it, redeploy it.
  • Before any new strategy — a strategy built without an audit is a guess in a slide deck. The audit makes next year's plan defensible in the boardroom.
  • When the business itself is on the table — for sale, investment or M&A due diligence, a documented marketing function is part of the proof of value.
  • The output — an action plan, not a report: findings ranked by impact and effort, owners assigned, quick wins separated from structural fixes.
Practice 03 · AI Training & Enablement

From first prompts to agentic workflows

Practical, hands-on programmes where every module lands on your real business — participants leave with work already done, not just notes.

AI Tools for Business & Marketing

One day · Whole team · No technical background needed

Working foundations for everyone: the tools that matter, prompting fundamentals, everyday business and marketing use, safety rules, and a 30-day adoption plan with two daily AI habits.

Advanced AI for Business Professionals

20 modules · 3–5 days or weekly series · Managers, specialists & executives

Deep capability: how large language models actually work, professional-grade prompt engineering, AI for research, strategy, data analysis and decision-making, AI agents and workflow building, governance and risk — culminating in a 12-month implementation roadmap for your organisation.

Specialist Electives & Embedding Support

Half-day add-ons · Policy pack · Follow-up sessions

Function- and industry-specific deep-dives (executives & boards, finance, legal, CX, sales and more), a tailored one-page AI usage policy, shared prompt libraries, workflow SOPs, and reinforcement sessions that turn a training day into lasting capability.

"Research houses stop at reports. Agencies start at campaigns. Trainers leave after the workshop."

We connect evidence to strategy to capability — one accountable partner, senior attention always, running the same AI stack we teach.

Work With Us
Ways of Working

Engagement models

ModelShapeTypical fit
ProjectFixed scope, fixed fee — one study, one audit, one programmeFirst engagements; specific decisions
Continuous programmeQuarterly research waves + live dashboard + annual deep-diveBrand health and NPS tracking
RetainerOngoing insight, audit refreshes and advisory on callGrowing marketing teams
Training rolloutFoundations for all + advanced cohorts + embedding supportOrganisation-wide AI capability
Get in Touch

Let's put evidence behind your marketing

Tell us what you're trying to figure out — a customer question, a budget that feels wrong, or a team that needs AI capability — and we'll suggest the right starting point. No obligation, senior attention from the first call.

Email Us
gabriela@veritasxconsulting.com
Responses within one business day
Confidential from the first conversation